We invite contributions (research papers and panel proposals) that describe work in different areas of Design Science Research, including, but not limited to, the following:

• Science of Design and Design Theory
• Evaluation of Design Science Research
• Service Design Processes
• Principles of Service Design
• Representations for Service Design
• Service Reusability
• Design for Service Discoverability
• Service Composition
• Innovations in Service Design
• Component Design and Assembly
• SOA Design Patterns
• Development of Service Systems
• Design of Healthcare, Manufacturing, Financial & Business Information Services

•   Paper Submission Deadline: (January 31, 2011) February 7, 2011
•   Acceptance Notification: (February 21, 2011) February 28, 2011
•   Camera Ready Submission Deadline: March 4, 2011
•   Early Registration Closes: March 18, 2011
•   Conference Dates: May 5-6, 2011